Snitch, a fast-growing men’s fashion brand, has announced its entry into the bags and accessories market with the launch of its premium collection of men’s bags. The range includes sling bags, backpacks, and duffle bags, designed to meet both everyday and travel needs. Features such as multiple compartments, adjustable straps, and secure zippers are key highlights of the collection.
Siddharth Dungarwal, CEO and Founder of Snitch, stated, “We foresee bags and accessories emerging as one of the most promising segments in the e-commerce fashion space, yet remain largely untapped. We recognized a huge gap in the men’s bags and accessories segment and our aim is to streamline this market by introducing a range of versatile, high-quality and functional bags that perfectly complement our apparel offerings.”
The bags are priced starting at Rs. 1,199 for sling bags and Rs. 2,899 for backpacks. They are available for purchase on the brand’s website, snitch.co.in, as well as at retail outlets.
The launch is part of Snitch’s broader strategy to expand its product lines and strengthen its presence in the men’s fashion sector. The bags and accessories market is projected to grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2026, with the Asia-Pacific region being a significant driver of this growth. Snitch aims to capitalize on this opportunity by addressing gaps in the market and catering to fashion-forward men.
