SKÖG, the skincare brand rooted in purity, culture, and self-love, proudly announces its emergence as a global leader in clean beauty. With an unwavering commitment to authentic skincare and a mission to combat greenwashing, SKÖG stands strong in India, offering clean and transformative products, the company announced in a release on Wednesday.
SKÖG, which means “forest” in Swedish, began on Sweden’s eastern coast and now champions conscious beauty and self-love. Founded by Gautami Agarwal, a visionary with a passion for exploring diverse cultures, SKÖG celebrates clean beauty and the interconnectedness of the world.
SKÖG’s dedication to clean beauty is evident in its use of high-quality, ethically-sourced ingredients from around the globe. Every ingredient is thoughtfully chosen to deliver real results while adhering to sustainability and ethical practices, making them gentle on both your skin and the planet.
In a market plagued by greenwashing, SKÖG takes a stand to educate consumers through social media channels and offline pop-ups, helping them understand their skin and hair concerns as well as the ingredients they use.
SKÖG is available on its website, www.theskog.com, and major Indian e-commerce retailers like Nykaa, Tata Cliq Luxury, FirstCry, Myntra, and more. Its reputation extends globally, reaching customers in Singapore, Hong Kong, and the United Kingdom through select retailers.
Gautami Agarwal, Founder & CEO of SKÖG, envisions SKÖG as an international clean beauty brand that champions self-love and self-acceptance, while combating greenwashing. Drawing from her background in luxury fashion, art, and international experiences, Gautami’s journey shapes SKÖG’s identity as a symbol of authentic beauty and self-love in the skincare world.
At SKÖG, each product goes beyond skincare; it embodies the brand’s commitment to conscious living. It aims to address various skin concerns while promoting a sense of well-being.
