Well-known fragrance brand, SKINN, under Titan, has launched its latest collection, SKINN 24Seven. This new line marks SKINN’s entry into the affordable fragrance category, targeting the rising demand for premium fragrances at more accessible price points. SKINN 24Seven aims to integrate fine fragrances into everyday grooming routines, creating a new category in the Indian fragrance market.
The Indian perfume and deodorant market is currently valued at INR 10,000 crore, with perfumes accounting for INR 4,500 crore and deodorants for INR 5,500 crore. Of the total perfume segment, the organised market comprises INR 2,500 crore, expected to grow at a CAGR of 12-13% over the next five years.
With this expansion, SKINN 24Seven introduces Eau De Parfums designed to make daily experiences feel extraordinary. The brand’s messaging encourages customers to use “fine fragrances for every hour, every day.” As disposable incomes increase and consumer preferences evolve, the demand for affordable, high-quality fragrances continues to rise. SKINN 24Seven is poised to cater to this demand with a combination of quality, affordability, and style.
Manish Gupta, CEO of the Fragrances and Accessories Division at Titan, stated, “SKINN 24Seven offers consumers the chance to elevate their lifestyle choices. We want fragrance to be an essential part of their daily ritual. With premium quality, affordable pricing, and versatile options, we aim to make fine fragrances accessible to a wider, younger audience across India.”
The fragrance notes of SKINN 24Seven evoke various emotions. Oceanic and citrus notes combined with woody accords create a sense of simplicity, while floral and fruity notes with amber and gourmand undertones evoke joy and warmth. The ergonomic bottle design allows easy application, and the minimalist packaging aligns with the fragrances’ understated elegance. Each scent lasts 6-8 hours, ensuring a long-lasting, pleasant experience.
Gupta added, “This launch isn’t just about selling fragrances; it’s about providing a daily dose of confidence and style. We are committed to innovation and understanding the evolving needs of Indian consumers.”
Priced at INR 1,745, SKINN 24Seven offers quality fragrances at an entry-level price point. The collection is available at multi-brand stores, skinn.in, and leading e-commerce platforms.
About SKINN by Titan
SKINN by Titan was launched in 2013 for urban, stylish, well-traveled Indian men and women. Designed by award-winning Master perfumers, fine fragrances from SKINN are crafted to suit Indian preferences and weather conditions. All products are dermatologically tested. SKINN has a range of 31 perfumes, including Amalfi bleu, the Escapade series for sporty men, and a premium line – SKINN Nox positioned as a fragrance for people who celebrate the night and SKINN Noura specially designed to celebrate feminine, softer aspects of women. The fragrances are widely available across the country in World of Titan stores, and all leading department stores, authorised dealers, and several E-commerce portals.
