Skincare company Kass launched on omnichannel beauty platform Nykaa. The launch will feature Kass’ entire face care range, including the recently introduced Charcoal collection.
“Through Nykaa’s platform, we can now showcase how our products seamlessly blend these two worlds, offering a holistic experience that honours our roots while embracing innovation. Our association complements the dynamic beauty landscape in India, where tradition and modernity coexist beautifully,” Deepti Gujar Kulkarni, Founder & CEO, Kass, said.
Nykaa’s platform, known for its extensive range of Indian and international brands, provides an ideal space for Kass to reach customers interested in blending Ayurvedic principles with global quality standards.
The partnership also aligns with the ‘Make in India’ initiative, offering consumers a chance to support local brands while enjoying premium skincare. Kass aims to cater to Nykaa’s diverse customer base with its unique approach that combines Ayurvedic traditions with scientifically proven results.
Looking ahead, Kass plans to further expand its reach by establishing kiosks in leading retail chains such as Westside, Lifestyle, and Pantaloons, and exploring opportunities on platforms like Tata Cliq and in premium malls. This expansion strategy aims to provide more avenues for consumers to experience Kass’s skincare solutions firsthand.
Kass’s product range includes 22 items designed to address specific skin issues with a holistic approach, targeting deeper skin layers with bioactive substances for effective results.
Founded in 2022 by Deepti Gujar Kulkarni, Kass is a Kolkata- based skincare company that integrates Ayurvedic principles with modern scientific advancements. Focused on addressing the root causes of skin issues, it offers solutions designed for long-term skin health. The company is dedicated to providing holistic skincare that fosters a balanced approach to beauty.
