SKIN1004, the renowned Korean skincare brand celebrated for its hypoallergenic and all-natural formulations, has officially arrived in India. Exclusively debuting on Reliance Retail’s Tira Beauty platform, the brand brings its promise of clean beauty certified by CGMP, Beauty without Bunnies, PETA, and more.
At the heart of SKIN1004 lies its star ingredient, Centella Asiatica, sourced from the pristine landscapes of Madagascar, renowned for its healing and protective properties. This unique ingredient is infused into all SKIN1004 products, marking the brand’s commitment to purity and efficacy.
“At TIRA our aim is to offer a curated assortment with the best of global and homegrown brands, catering to the growing demands of India’s booming beauty market. This exclusive partnership with SKIN 1004 allows us to offer their award-winning Korean skin care products to Indian consumers looking for formulations infused with natural and safe ingredients,” Bhakti Modi, Co-Founder of Tira Beauty.
“We like to keep our finger on the pulse of the newest, most impactful and hottest brands across the world and we truly believe that SKIN1004 is the next big thing in K-Beauty. Its powerhouse star ingredient and diverse range of products, make me confident in the success of this brand, as we launch exclusive via Tira Beauty, in the Indian market,” Suhrid Thacker, Founder of KATALYSST.
“India is an exciting new market for us as we see the Indian consumer becoming more receptive to K-Beauty and appreciative of clean beauty brands,” says Jake Kwak, Owner of the SKIN1004 brand and CIO of Craver Corporation. “With partners like Tira Beauty, the platform on which we are exclusively launching, and Katalysst, which is helping us navigate our India entry, we are confident of the brand’s success and look forward to a warm welcome from Indian beauty enthusiasts.”
Available exclusively through Tira Beauty, SKIN1004 products encompass a comprehensive range, including cleansers, toners, serums, creams, masks, and more. Among its star products are the Madagascar Centella Hyalu-Cica Water Fit Sun Serum SPF 50+ PA++++, Madagascar Centella Ampoule, and Madagascar Centella Light Cleaning Oil.
Emphasizing purity as its core philosophy, SKIN1004 ensures that only 100% pure Centella is utilized in all products, making them safe for daily use. The brand’s meticulous sourcing process from certified regions of Madagascar further reinforces its commitment to quality.
In addition to its arrival in India, SKIN1004 proudly clinched the skin care category at the Cosmoprof India Awards 2023, reaffirming its global acclaim.
Launched in April 2023 by Reliance Retail Limited, Tira Beauty offers a curated assortment of global and home-grown beauty brands. With a focus on personalized experiences, Tira Beauty provides a seamless omni-channel shopping experience, combining online convenience with offline services, including makeup and skincare consultations and virtual try-ons.
