Global footwear brand Skechers has launched its third retail location in Kozhikode, expanding its presence in South India. Located at the newly opened Lulu International Shopping Mall, the 1,503-square-foot store features a wide range of footwear for all ages, including popular products like Skechers Hands Free Slip-ins® and Skechers Uno.
The store opening was marked by the brand’s eighth Community Goal Challenge, held from December 17 to 19. Actress Malavika Mohanan participated in the event, where local participants collectively ran 1,000 kilometers, with Mohanan completing the final kilometer. In celebration, Skechers donated 100 pairs of children’s shoes to the PT Usha Foundation, which supports young athletes in India.
Talking about the store and event, Rahul Vira, CEO, Skechers Asia Pvt. Ltd., said, “Our new store is ideal for our global brand—in one of India’s growing markets, with income and exposure to a large population from outside as well as within the country. Kozhikode’s rich sporting culture also made it the perfect place for our Community Goal Challenge, which reflects Skechers’ core values of community, fitness, and support for young athletes. Together with the PT Usha Foundation, we can positively impact children’s lives and inspire a generation of fitness enthusiasts.”
The new retail location is part of Skechers’ ongoing strategy to increase its footprint in India, now with 427 stores across the country. The store showcases the brand’s latest lifestyle and performance footwear collections, featuring technologies like Skechers Max Cushioning® and Skechers Arch Fit®.
Skechers, a global leader in comfort footwear, operates more than 5,300 stores worldwide and continues to expand its reach through both retail stores and e-commerce platforms.