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Skechers enters cricket footwear market in India

Skechers has launched its first cricket footwear collection in India, expanding its portfolio in the global sports market. The new line is currently used by cricket players Ishan Kishan and Yastika Bhatia of the Mumbai Indians, for whom Skechers serves as the Official Kit Partner.

Rahul Vira, CEO, Skechers Asia Pvt. Ltd, said, “Cricket is more than just a sport in India—it’s a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”

David Weinberg, COO of Skechers, added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”

The collection features two styles: the Skechers Cricket Elite, equipped with 11 metal spikes for enhanced traction and stability, and the Skechers Cricket Blade, with 7 metal spikes for agility and quick movements. Both styles incorporate Skechers’ technologies, including a Goodyear® rubber outsole, ULTRA GO® cushioning, Skechers Move Foam™, and Arch Fit® technology to enhance comfort and performance.

The collection is available at selected Skechers retail stores and online on the brand’s e-commerce platform.

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