Premium suiting, shirting fabrics and fashion apparel manufacturer Siyaram’s signed Bollywood superstar Ranbir Kapoor as brand ambassador. This strategic partnership is aimed at elevating the brand’s popularity among the youth, resonating with a new generation of consumers seeking style, sophistication, and a high-quality sartorial experience.
With a heritage spanning nearly five decades, Siyaram’s has become synonymous with high-quality products, continuous innovation, and international designs that blend local and global appeal. The brand is recognised for its exceptional craftsmanship and commitment to excellence, pushing boundaries to make global fashion accessible to Indian consumers. Siyaram’s fabrics, garments, and textile products embody a culture of legacy and values, offering a blend of tradition and modernity.
“Signing Ranbir goes beyond a mere celebrity endorsement. This collaboration will create a powerful connection with our target audience and propel the brand toward new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights,” Ramesh Poddar, Chairman & Managing Director, Siyaram’s, said.
“I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication,” Bollywood actor Ranbir Kapoor, expressed.
“Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true,” Kapoor reminisced.
As Siyaram’s embarks on this new chapter, it plans to integrate its storied heritage with Ranbir Kapoor’s contemporary appeal, aiming to further solidify Siyaram’s position as a popular fashion brand across generations.
Siyaram’s offers a diverse range of fabrics, from natural to blended fibers, and is known for its expertise in every facet of the production process. The brand uses advanced technology to produce high-quality fabrics efficiently. An ISO 9001:2008-certified company, Siyaram’s is dedicated to creating world-class fabrics and apparel for fashion-forward trendsetters.
