Siyaram’s has introduced its new men’s fashion brand, Devo, with the opening of its first flagship store in Lajpat Nagar, Delhi. Aimed at merging traditional Indian craftsmanship with contemporary styles, Devo offers a range of occasion wear, including hand-embroidered sherwanis, Indo-Western ensembles, Jodhpuris, kurta-pyjamas, tuxedos, and accessories.
“As we launched DEVO, we’re not just introducing another fashion brand. We are building Siyaram’s legacy of excellence into an exciting new area of fashion. Our decade of expertise in creating India’s finest suiting and shirting fabrics have taught us what the Indian man desires. DEVO was created with this vision, offering garments that embody the perfect mélange of tradition and modernity and are crafted with the soul of India. It’s a proud moment for us to present a brand that embodies the sophistication, craftsmanship, and cultural richness that India is made of,” states Shri Ramesh Poddar, Chairman & Managing Director, Siyaram’s.
The store launch event featured Siyaram’s Executive Director Gaurav Poddar and Bollywood actor Sunny Singh, along with other dignitaries. Following the Delhi launch, Devo plans to expand its retail presence across India, providing wider access to its collection. The brand is positioned as an option for Indian men seeking clothing that combines heritage with modern appeal.
“I am extremely happy to be invited for the launch of Devo from Siyaram’s, a brand that has a long legacy of being one of the most iconic fashion brands in India. As someone who deeply appreciates our cultural heritage, I appreciate that Devo is truly a one-stop atelier for men dressing for anything from a Grihapravesh pooja or to make a grand entrance at a wedding,” shared Bollywood actor Sunny Singh.
