Demi-fine jewellery brand Palmonas has marked its entry into North India with the launch of a new store at Omaxe Chowk, Chandni Chowk. This is the brand’s ninth outlet, with existing stores in key cities including Pune, Mumbai, and Lucknow.
Founded by Pallavi Mohadikar and Dr. Amol Patwari, and co-founded by Bollywood star Shraddha Kapoor, Palmonas offers tarnish-free, demi-fine jewellery made using 18k gold plating on sterling silver and surgical stainless steel. The brand bridges the gap between high-end luxury and fast fashion, catering to the modern Indian woman.
The newly opened store features an extensive collection of necklaces, rings, earrings, bracelets, and more.
With a strong digital footprint already in place, Palmonas is now embracing an omnichannel strategy, allowing customers to experience the look and feel of its collections in person.
Shraddha Kapoor, Co-founder of Palmonas, said. “Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women. Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
Jatin Goel, Executive Director, Omaxe Group, added, “As the retail landscape in India evolves, we are witnessing a shift where digitally native brands are seeking physical presence to deepen consumer engagement.”
Omaxe Chowk has a rich portfolio of premium jewellery brands, including Tanishq, Malabar, Caratlane, Kalyan Jewellers, Senco, Kisna, and more, making it the ultimate destination for luxury and craftsmanship.
