Shoppers Stop’s Intune has opened a second outlet in Gurugram at Elan Epic Mall, Sector 70, a release by the company said.
The new outlet spanning over 4,385.9 sq.ft. of covered area aims to provide a diverse range of trendy and affordable fashion options, the release added.
“We are excited to unveil Intune, the fashion-forward apparel brand in Gurugram with its second outlet at Elan Epic Mall. Intune embraces diversity, offering trendy styles that resonate with personal tastes while remaining affordable. We hope our new store becomes the go-to shopping destination for style-savvy shoppers in Gurgaon,” said an Intune spokesperson.
Earlier this month, Intune’s first outlet in Delhi-NCR opened at Elan Miracle Mall, Gurugram.
“The opening of Intune adds to the exciting array of shopping brands we have on board. Whether you’re looking for trendy bottom-wear, tops, dresses, kurtas, shirts or even loungewear – Intune has it all under Rs.999,” said Atamjot Singh, VP-Leasing, Elan Group.
In May 2023, Shoppers Stop had forayed into the value fashion segment with the launch of its private label, Intune in Hyderabad.
Shoppers Stop also launched an all women staffed Intune in Pune, October 2023.
Intune aims to offer high-quality clothing at competitive pricing for men, women and kids.
The value format segment is heating up with several companies including Reliance Retail eyeing entry into the segment. There are two other leading players in the segment which include Tata-owned Zudio and Landmark-owned Max.
Trent Ltd’s value apparel format Zudio opened a record 203 new stores during fiscal 2024, while entering 46 new cities during the year taking the total number of stores to 545, the retailer said. “During the year, Zudio added 203 new stores to its portfolio and consolidated 10 stores. With a store footprint of 10,000 sq ft, the concept affords expansion across numerous micro-markets,” Trent said in its annual report for the year FY24.
