Omnichannel retailer Shoppers Stop announced partnership with Single.id to elevate the rewards experience for its First Citizen Club members. This collaboration introduces a new app, powered by Single.id technology, designed to enhance the consumer reward experience for over 10 million members across India.
“With a strong loyalty program that houses 10 Million First Citizen Club members, we consistently look for opportunities to make their shopping more rewarding. This association will help us elevate the rewards system, wherein customers can now see the benefit of the program, outside the Shoppers Stop ecosystem also,” Kavindra Mishra, customer care associate, managing director & CEO, Shoppers Stop said.
The new app allows Shoppers Stop customers to earn vINR rewards, across a network of partner brands including McDonald’s, Pizza Hut, and Truefitt & Hill. The rewards are linked directly to customers’ credit or debit cards, enabling them to earn rewards automatically with each purchase. The program offers users the opportunity to collect rewards up to Rs 2,00,000 per year, with each vINR providing Rs 1 off future purchases at Shoppers Stop.
“With the integration of seamless card-linked offers in Shoppers Stop, First Citizen Club rewards customers will enjoy the easiest retail savings experience in India. Their new app, secured by Single.id, will enable millions of loyal Shoppers Stop customers to transform the way they save money every day,” Bish Smeir, Global CEO, Enigmatic Smile said.
Shoppers Stop currently operates 114 department stores across India, alongside a strong online presence. The company continues to expand its offerings, providing customers with access to a wide range of fashion, beauty, and home essentials through over 500 brands.
Founded in 2014, Enigmatic Smile operates across five continents, integrated with 27 financial services organisations. Its Single.id product aims to build India’s efficient rewards economy by consolidating customer identities and reward balances across multiple programs.
Established in 1991, Shoppers Stop Ltd. is a premier retailer in India with 114 department stores, 7 premium home concept stores, 87 specialty beauty stores, 31 Intune stores, and 20 airport stores, covering an area of 4.4 million square feet. The company’s First Citizen Club is one of the longest-running loyalty programs in India, and its Personal Shopper service is recognised for enhancing customer shopping experiences.
