Satya Paul, the trailblazing fashion brand established in 1985, continues to redefine traditional attire with its latest venture—a cutting-edge store at DLF Emporio in New Delhi, the brand announced in a release on Thursday.
Breaking away from conventional retail designs, the newly launched Satya Paul store at DLF Emporio is a testament to innovation. Shaped like a literal egg, the store’s architecture mirrors the brand’s forward-looking and progressive ethos. Designed without sharp edges, the space is smooth, soft, and seamless, embodying the brand’s intention to be both experimental and nurturing.
Rajesh Pratap Singh, Satya Paul’s Creative Director, describes the store’s concept as encouraging exploration. Visitors encounter fragmented circles throughout their journey, with the final complete circle only revealed at the end, prompting philosophical reflections on the relationship between beginnings and endings.
The monolithic and meditative egg exterior gives way to a burst of color and life inside, with print being a fundamental element. The use of terrazzo as a dominant material reflects the brand’s ethos of looking at local and familiar elements through a global and unexpected lens. The store’s unique welcoming pink hue, crafted from local materials, embodies a cosmopolitan quality that aligns seamlessly with the brand’s identity, the release added.
Currently showcasing two of the brand’s latest edits, the store features the Delhi-Kyoto Non-Stop and Acid Flowers collections. The former seamlessly blends the cultural richness of India and Japan, drawing inspiration from Japanese woodblocks, traditional Boro patchwork, serene Japanese gardens, yakuza tattoos, and the Sakura season. This dreamy edit includes playful saris, co-ord sets, shirts, and dresses.
On the other hand, the Acid Flowers edit invites customers to experience a wild dance with the eternal beauty of nature. Inspired by flora and fauna, the collection is designed for events requiring a touch of glam. Exotic flowers, vibrant colors, and a sprinkle of crystals define each creation, offering a perfect blend of sophistication and spontaneity. Crafted in super comfortable fabrics, these pieces effortlessly transition from day to night.
Satya Paul’s new store at DLF Emporio provides a space that encourages autonomy and freedom, reflecting the brand’s commitment to imparting a similar feeling to its wearers through its clothing. The innovative design and curated collections mark another milestone in Satya Paul’s journey of pushing boundaries in the world of fashion.
