Satya Paul has a brand new store in Mumbai by the sea. Located in Phoenix Palladium, the space is experimental, bold, and fluid – an aesthetic that reflects the brand’s umbrella ethos perfectly.
The store, which is approximately 900 sq. ft. is adorned with sophisticated black signage and is humble but progressive. It has gentle pink concrete finish of the walls, and subtle materials like glass and wood have been carefully considered to balance out the vibrancy of the apparel. The rounded-egg shape of the store is further echoed in a edgeless, circular glass display in the center of the space, which helps makes browsing an inherently social activity.
The store’s main display unit houses accessories that range from cufflinks to bags, along with the brand’s much loved saris. These creations are in dialogue with Satya Paul’s generous range of ready-to-wear and athleisure.
New Store, New Collection
Currently, the store boasts Satya Paul’s latest collection, The Flower Wild, which is ready for a vibrant spring-summer season. In a continued relationship with one of the brand’s most serious obsessions – flora and fauna – the edit is bloomed forward. On soft, breathable fabrics, champas, amaltas, and tuberoses enjoy prime real estate. All phools are welcome, but this season is specifically in love with the Euorpean rose, a symbol that has appeared on precious textiles for centuries. These are finished with woven ribbons and silk tapes that celebrate the art of adornment. Floras in Indian miniature drawings are also a key inspiration, and express a longing for the way gardens were.
Established in 1985, Satya Paul is a legacy fashion brand that is consistent in its promise to push boundaries and innovate and its retail stores align with the brand ethos seamlessly.
Store Address
Satya Paul
Phoenix Palladium
S 9 A, 2nd Flr, Lower Parel,
Mumbai, Maharashtra 400013
