The India launch is paving the way for SANDRO for a broader expansion in South Asia…
Sandro Paris, a Paris-based accessible luxury fashion brand, has launched its first store in India at Jio World Drive, Bandra Kurla Complex (BKC), Mumbai. The store, operated in collaboration with Reliance Brands Limited (RBL), spans 1,600 square feet and houses the brand’s Holiday collections for men and women.
Founded in 1984 by Evelyne Chetrite, with her son Ilan Chetrite leading the men’s line since 2008, Sandro is known for its modern aesthetic that blends classic and contemporary styles. The Mumbai boutique reflects the brand’s flagship store concept from Paris, featuring eco-conscious design elements such as travertine, sustainably sourced wood, and artisanal details like marmorino walls and Portuguese ceramics.
“SANDRO’s eager to connect with India’s dynamic, fashion-forward youth, who appreciate quality and style. This opening in India, is paving the way for broader expansion in South Asia. Reliance Brands has a demonstrated successful track record and is the perfect partner for us. We are excited to welcome RBL to the SANDRO family,” said Isabelle Allouch, Global CEO of SANDRO.
The Holiday collection includes a mix of textures and silhouettes, ranging from rhinestone-studded tweed jackets to pleated trench coats, alongside Italian cashmere pieces. The collection focuses on versatility with a colour palette of black, navy, brown, and grey.
Reliance Brands Limited, a subsidiary of Reliance Retail Ventures Ltd, manages several luxury and premium international brands in India and has partnered with Sandro for its debut in the country.
