Rocia Shoes, a leading Indian footwear fashion brand, emerged 15 years ago as a dynamic offshoot of Regal Shoes, a venerable shoemaking institution with a 70-year legacy of innovation and adaptability. The Rocia brand was conceived with a vision to infuse freshness and youthfulness into the footwear landscape, catering specifically to a stylesavvy younger audience.
Brand Overview
Rocia Shoes, a leading Indian footwear fashion brand, emerged 15 years ago as a dynamic offshoot of Regal Shoes, a venerable shoemaking institution with a 70-year legacy of innovation and adaptability. Founded by Noorallah Virji, Regal Shoes has long epitomised timeless craftsmanship and unmatched quality since its inception in 1954. With a steadfast commitment to seamlessly blending style and comfort, they have meticulously crafted each pair of shoes, employing superior craftsmanship and premium materials.
The Rocia brand was conceived with a vision to infuse freshness and youthfulness into the footwear landscape, catering specifically to a stylesavvy younger audience. As a brand of today, Rocia has rapidly gained traction across the country, resonating with fashion-conscious consumers seeking both style and comfort. From classic leather formal shoes to trendy casual wear, Rocia continues the tradition of adorning the feet of generations of Indian with grace, while simultaneously embracing contemporary trends and preferences.
Target Audience
Rocia’s target audience comprises individuals who prioritise both style and quality in their footwear choices. This demographic includes fashion-conscious consumers who seek versatile and trend-forward designs without compromising on the craftsmanship of their footwear. Rocia engages with its customers through various channels to build brand loyalty and foster lasting relationships.
Rocia has garnered significant popularity among empowered women, particularly those aged 20 to 40 years. The brand’s primary focus is on catering to working women, offering a compelling range of smart and comfortable footwear designed to empower women in all facets of their lives, be it their professional endeavours or personal pursuits. With an emphasis on functionality and style, Rocia provides women with the confidence to navigate their daily routines with ease and sophistication, regardless of their chosen field or lifestyle.
Online Presence
Embracing the digital landscape, Rocia Shoes has increasingly invested in its online presence, optimising their website regalshoes.in for easy navigation and improving the online shopping experience. Additionally, they have leveraged online marketplaces such as Myntra, AJIO, Amazon, Nykaa, Tata Cliq, and Flipkart among others, social media platforms and digital marketing strategies to reach and engage with customers directly.
Customer Focus
Rocia prioritises exceptional customer service both online and in-store, ensuring that every interaction leaves a positive impression. This includes providing knowledgeable staff, seamless online shopping experiences, and hassle-free return policies.
To build brand loyalty, Rocia implements loyalty programs and rewards schemes, incentivising repeat purchases and customer referrals. By offering exclusive perks, discounts, and early access to new collections, Rocia encourages ongoing engagement and loyalty from its customer base.
Overall, Rocia’s commitment to delivering fashionable footwear, coupled with engaging customer experiences and loyalty-building initiatives, ensure that the brand remains a trusted fashion-forward choice for its target audience.
Product Development
With a legacy spanning 70 years in shoemaking, Regal Shoes, and the Rocia brand boast design and development as foundational strengths, placing comfort and style at the forefront of their endeavours. Imran Virji, a third-generation leader of the business, articulates the company’s pride in its product. “We have been in this industry for nearly seven decades. Product excellence is central to our ethos, and we devote considerable time to its development,” he explains. Imran, a footwear designer educated in footwear
technology from the University of Leicester, leads this charge, supported by a
dedicated team of designers.
Technology Integration
Rocia places paramount importance on crafting footwear that seamlessly blends comfort with style. Renowned for their dedication to comfort, the brand continuously innovates by exploring new materials and technologies to ensure their footwear delivers unparalleled comfort. Currently, Rocia is actively developing molded and padded insoles to enhance the comfort of their shoes. Additionally, they are pioneering shock-absorbent soles to further elevate the wearer’s experience.
In line with their commitment to comfort, Rocia is introducing a collection of Californian construction shoes for women, engineered to provide exceptional comfort. Virji emphasises, “Comfort is a key selling point for us. We strive to offer customers an extra dimension of comfort alongside our signature style.” This ethos extends even to their high heels, where meticulous attention is paid to incorporating the right soles and cushioning for enhanced comfort.
Beyond product innovation, Rocia is leveraging technology to streamline inventory management processes. By integrating various software solutions, the brand aims to enhance operational efficiency within their stores and in their digital business, ensuring a seamless experience for both staff and customers alike.
Expansion Plans
At present, Regal Shoes operates 40 stores across India with a prominent presence in Maharashtra, Gujarat and Punjab. The Rocia brand has successfully established a significant presence in the southern regions of India, with 10 exclusive showrooms notably in cities such as Hyderabad, Bangalore, and Chennai, complemented by approximately 70 shop-in-shops. The brand is now poised for further expansion into tier I and tier II cities. Eager to broaden its retail footprint, the brand aims to inaugurate an additional 15 stores within the next two years while simultaneously expanding its network of shop-inshops. “We are looking at cities like Aurangabad and Nashik. In southern India, we are looking to expand in the metros Vijayawada and Vizag,” said Virji. The brand is expecting to grow at about 20% to 25%.
Rocia Shoes sets itself apart as one of the foremost fashion brands in the industry that remains vigilant in adapting to shifting consumer behaviors and consumption trends. Through a combination of technology integration, fashion-forward design, and constant product evolution, Rocia ensures it stays aligned with the evolving preferences and needs of its customers.
