Fast fashion brand RIGO is making a bold move into offline retail, announcing plans to open 12 new stores in Delhi by the end of 2025. This expansion marks a strategic shift for the direct-to-consumer (D2C) brand, which has primarily operated through online channels.
With the increasing demand for an omnichannel shopping experience, RIGO aims to enhance customer engagement and brand visibility through its physical stores. The brand, known for its trendy, affordable, and fast-moving apparel collections, will leverage its offline presence to reach a wider audience and provide a more immersive shopping experience.
This move aligns with the broader trend of D2C brands venturing into offline retail to complement their digital sales. As more consumers seek in-person interactions with brands, retailers like RIGO are capitalising on the opportunity to build stronger customer relationships and enhance brand loyalty.
RIGO’s offline expansion reflects the brand’s commitment to growing its presence in the competitive Indian fashion market. With a blend of online and offline strategies, the brand is poised to make a significant impact in Delhi’s fashion retail landscape.
