Isha Ambani led- Reliance Retail has launched another store of its youth-focused fashion retail format, Yousta in Metro Junction Mall in Kalyan. The store was inaugurated on 24th December 2023.
Yousta, Reliance Retail’s youth-focused fashion brand was launched in Hyderabad in August 2023. After entering Telangana, Chhattisgarh and Kerala, it is now making its debut in Maharashtra.
As per Reliance Retail, Yousta with its contemporary tech-enabled store layouts, offers high-fashion at affordable prices targeted at young consumers.
Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, had said on the launch of the brand in India, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs.”
All Yousta stores will boast several tech touch points, including:
- QR-enabled screens for information sharing
- self-checkout counters
- complimentary Wi-Fi and charging stations
All products at the store are priced below Rs 999, with a majority priced below Rs 499. Apart from housing unisex merchandise, character merchandise and a weekly refresh capsule, Yousta will drop brand new looks in its ‘Starring Now’ collection every weekalong with matching accessories.
The Yousta range will also be available online on Ajio and JioMart.
In addition to offering affordable and trendy fashion, Yousta is committed to giving back to the community. The store has partnered with a non-profit organization to allow customers to donate old clothes, which will be used for community programs. This initiative aims to promote a culture of giving and extend the life of usable garments in an environmentally friendly way.
