Reliance Retail’s youth-focused fashion brand Yousta has launched its first store in Madhya Pradesh, located in Indore.
Since its launch, Yousta has been expanding across India, offering a range of unisex styles, character merchandise, and affordable fashion. The brand introduces weekly fashion drops under its “Starring Now” collections, with price points starting at ₹179.
The Indore store features self-checkout counters and charging stations. The brand also runs initiatives encouraging customers to donate pre-loved clothing through partnerships with local non-profits.
Customers can visit the new store or shop online via AJIO and JioMart. Yousta’s latest collections and updates are available on Instagram at @youstafashion.
