Reliance Retail’s dynamic youth-centric fashion brand, Yousta, announced the opening of its latest store in Lucknow at Kapoorthala, Aliganj Road. This marks a significant step in Yousta’s expansion across India, bringing its trendy and affordable fashion offerings to the vibrant city of Lucknow.
To celebrate the launch, Yousta is running a special contest called ‘Star of Lucknow’, wherein customers can post their pictures wearing Yousta’s latest collection online with the hashtags #staroflucknow and #youstafashion. The best entries are slated to win exclusive Yousta merchandise.
Rapid Growth
Since its launch last year, Yousta has rapidly expanded across the country, with multiple stores in Maharashtra, Telangana, Andhra Pradesh, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, Karnataka, West Bengal, and Uttar Pradesh.
Yousta is dedicated to providing stylish and budget-friendly clothing, catering specifically to the fashion-forward youth of India. The brand has a diverse range of trendy top-to-bottom ensembles, unisex and character merchandise, and weekly fashion drops through its distinctive ‘Starring Now’ collections. All items are priced below Rs 999, with the majority available for less than Rs 499, making fashion accessible and affordable for youth. Its vibrant collection is available in store in Lucknow as well as online via the AJIO and JioMart platforms.
Innovation & Sustainability
The new store in Lucknow offers a modern, tech-enabled shopping environment. Features such as self-checkout counters for efficiency and charging stations for convenience ensure a contemporary and seamless shopping experience.
Yousta remains committed to community engagement and sustainability. The store collaborates with local non-profit organisations, encouraging customers to donate old clothes as part of its community support and sustainability efforts.
