Reliance Retail’s youth-centric fashion brand, Yousta, has expanded its footprint in North India with a new store opening in Prayagraj at SP Marg, Civil Lines. The store was inaugurated by Bollywood actor Rajkumar Rao, who explored the collection, highlighting Yousta’s focus on providing stylish and affordable fashion options for the youth.
Launched in August 2023, Yousta has been rapidly growing across India with stores in Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and now Uttar Pradesh.
The brand aims to attract young shoppers with a range of trendy ensembles, unisex and character merchandise, and weekly fashion updates through its ‘Starring Now’ collection, with prices mostly below Rs 499 and all items under Rs 999.
The Prayagraj store features a modern shopping environment with self-checkout counters and charging stations. Additionally, Yousta emphasizes community engagement and sustainability by collaborating with local non-profits and encouraging customers to donate old clothes. Customers can shop the collection in-store or online via AJIO and JioMart.
