Indian retail giant Reliance Retail has announced the debut of its youth-focused fashion brand Yousta store in Karnataka. The brand has launched a store on Lingadagudi road in Bijapur.
Yousta, which was launched in August 2023, has been working to ramp up its presence across India. The brand brings trendy and affordable fashion to young consumers with its wide range of clothing priced below Rs 999. A majority of the fashion collection is available for less than Rs 499.
The Bijapur store will feature trendy top-to-bottom ensembles, unisex and character merchandise, and weekly fresh fashion drops with Yousta’s signature ‘Starring Now’ collection.
A Tech-Enabled Shopping Experience
The store will offer a contemporary and tech-enabled shopping experience with convenient tech touchpoints, including:
- QR codes for seamless information access
- self-checkout counters for swift transactions
- charging stations for devices
Giving Back to the Community
In addition to offering affordable and trendy fashion, Yousta is committed to giving back to the community. The store has partnered with a non-profit organization to allow customers to donate old clothes, which will be used for community programs. This initiative aims to promote a culture of giving and extend the life of usable garments in an environmentally friendly way.
Customers can explore the Yousta fashion collection at the Bijapur store and also shop online through AJIO and JioMart platforms.
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL) and is the only Indian retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte’s Global Powers of Retailing 2023. RRVL operates an integrated omnichannel network of over 18,650 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets. It has partnered with over 3 million merchants through its New Commerce initiative. RRVL reported a consolidated turnover of ₹ 260,364 crore ($ 31.7 billion) and net profit of ₹ 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.
