Reliance Retail’s Tira onboards skincare brand, 9Skin, co-founded by actor Nayanthara. This collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) model and its entry into offline retail in India.
As part of this launch, 9Skin is introducing the “Skinderella” Hydrogel Mask, available exclusively through Tira. This mask is designed to provide deep hydration and rejuvenation, addressing the skincare needs of Indian consumers. It will be offered for a limited time exclusively at Tira locations.
9Skin focuses on providing effective and gentle skincare for all skin types, inspired by Nayanthara’s personal experiences with skin conditions. The brand utilizes natural ingredients and advanced nanotechnology to deliver products aimed at promoting healthy skin.
Bhakti Modi, Co-Founder of Tira, stated, “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers.”
Nayanthara added, “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”
9Skin offers a range of products including:
- SKINTILLATE – Booster Oil
- REJUVENATE – Night Cream
- ETERNELLE – Anti-Aging Serum
- ILLUMINATE – Glow Serum
- REVIVE – Day Cream
These products are priced between INR 999 to INR 1899 and are currently available on the 9Skin website (www.9skin.in), with new accessibility through Tira’s online and offline platforms.
9Skin also has a presence in international markets including Malaysia, Singapore, Canada, the UK, Sri Lanka, and the UAE, reflecting its commitment to delivering high-quality skincare globally.
About Tira
Tira is an omnichannel beauty retail platform launched by Reliance Retail Limited. It offers a curated assortment of global and home-grown brands. The platform features a user-friendly website and app, allowing customers to browse products by category, brand, or concern. Tira provides access to beauty content, tips, and tutorials. Personalization tools help users see relevant products and offers based on their interests and purchase patterns. Offline stores offer services such as makeup and skincare consultations, virtual try-ons, and personalised beauty routines. Beauty advisors assist customers in finding suitable products.
