Reliance Retail’s beauty platform Tira has introduced SheGlam, a global beauty brand known for its affordable and high-performance makeup products, to the Indian market.
SheGlam has gained worldwide recognition, with claims of selling three products every second. The launch includes some of the brand’s most popular items, such as the Color Bloom Liquid Blush, Glow Bloom Liquid Highlighter, Dynamatte Boom Lasting Lipsticks, and Skinfinite Hydrating Foundation.
The debut marks a step forward in Tira’s strategy to position itself as a key player in India’s beauty retail market by offering premium, innovative, and inclusive beauty products.
SheGlam products are currently available only on Tira’s website and app, with plans to roll out in physical Tira stores soon.
ABOUT Tira
Tira, launched by Reliance Retail Limited, is an omnichannel beauty retail platform that offers a curated range of global and Indian beauty brands. The platform provides products through its website, app, and offline stores. Customers can browse products by category, brand, or concern and access beauty-related content, tips, and tutorials.
Tira’s offline stores offer services such as makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials.
