Reliance Retail’s Tira Beauty has unveiled its latest private label brand, ‘Nails Our Way’, marking a significant expansion in its beauty product offerings. The new line features a diverse range of nail color and care products aimed at empowering consumers to express their style and creativity.
Product Line Overview
The ‘Nails Our Way’ brand introduces an innovative approach to nail care, featuring collections such as Gel Well, Swift Dry, Breathe Away, and Treat Coat nail enamels. These collections offer a wide spectrum of colors, ensuring options for every mood and occasion. Alongside the vibrant enamels, the line includes essential nail care products like No Bump Base, Cuti Care, and Toughen Up solutions, designed to nourish, strengthen, and protect nails.
In addition, the range features gentle yet effective nail enamel removers such as the 2-toned Vanisher and the acetone-free Squeaky Clean. For those seeking a comprehensive manicure solution, convenient kits like French ‘Em Up and Nailed It are available, providing all the necessary tools for achieving a professional-quality finish at home. The complete ‘Nails Our Way’ collection is available online at the brand’s official website.
Launched in April 2023 by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of global and home-grown brands, making it the go-to destination for all things beauty.
Customers can also access beauty content, tips, and tutorials, making it a one-stop shop for all their beauty needs. Best-in-class personalisation tools ensure users see products, offers, and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and the latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks.
