Premium fashion and lifestyle brand Azorte has launched a new store in Vadodara, at Genda Circle. The brand operates under Reliance Retail.
“Azorte is excited to mark its entry into Vadodara at Genda Circle. We bring the best of global trends and contemporary Indian fashion to all the fashion-forward people of India. Discover a first-of-its-kind, tech-enabled premium fashion store, featuring self-checkout kiosks, interactive screens, mobile scan-and-pay, and more,” Vivek Nair, Business Head, Azorte wrote in a LinkedIn post.
Azorte was launched by Reliance Retail in Bengaluru in September 2022 and has grown to 14 retail outlets since then. Its outlets are situated across major Indian cities, including Mumbai, Ahmedabad, Hyderabad, Gurugram, Delhi, Bengaluru, and Pune. Reliance Retail has set ambitious plans to expand Azorte’s presence significantly, with a target of opening up to 250 stores within the next two to three years.
Reliance Retail manages an extensive portfolio of fashion and lifestyle brands, including Reliance Trends, Avantra by Trends, Azorte, Fashion Factory, and Centro. Additionally, the company holds the rights to over 50 international brands, such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.
