Reliance Retail’s ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
The store opening was announced on LinkedIn by Sudhir Dnyanval, Head Business Development, Avantra by Trends. “Thrilled to announce Avantra’s grand opening at Aparna Neo Mall, Nallagandla, Hyderabad. Bringing you an exceptional shopping experience,” he wrote.
The store is located at Aparna Neo Mall, Nallagandla. It is the brand’s seventh store in Hyderabad and tenth in Telangana. Previously it had opened stores in LuLu Mall in Thiruvananthapuram in Kerala and Phoenix Marketcity, Kurla in Mumbai.
Launched in 2021, Avantra by Trends is a house of ethnic wear that is a culmination of tradition, craftsmanship and curated fashion. It houses varied textile crafts from across the country, a wide range of ethnic wear categories and a diversified portfolio of own brands.
Its own brand portfolio includes Rimaya, Pahuni, Vivitka, Palha, Anukta, Varja,
Sunanya and Meghavi – all saree brands. Aside from this, there is Anantika, which is an occasion wear dress materials and lehenga brand and Krita, an accessories brand.
Avantra by Trends is available through an extensive network of standalone stores, SIS in Trends stores and online through its own website.
The solution-centric concept brand also offers holistic experiential retailing which includes hybrid saree shopping experience, extensive tailoring services covering blouse stitching & customization, saree fall & Pico finishing services and a best-in-class personalised customer assistance.
It is currently present in over nine states including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orissa, West Bengal, Assam, and Uttar Pradesh.
Founded in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. The company owns and operates fashion and lifestyle brands such as Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta and Ajio, apart from many other retailing ventures.
