Reliance Jewels has launched its new ‘Vivaham’ wedding collection, designed for the upcoming festive season. This exclusive collection includes a range of bridal jewellery, such as chokers, bangles, earrings, necklaces, hath phool, mang tikka, nose rings, and waist belts.
The Vivaham collection features eight marquee pieces crafted in gold and diamond, reflecting luxury and sophistication tailored for the modern bride. It also offers an extended array of regional jewellery, showcasing the cultural nuances of various regions. This combination of traditional and contemporary styles allows brides to find pieces that suit their individual preferences for ceremonies, receptions, or festive occasions.
To promote the launch, Reliance Jewels has introduced the ‘Brides of Vivaham’ campaign, capturing the essence of the modern bride celebrating her special moments with exclusive jewellery.
Sunil Nayak, CEO of Reliance Jewels, stated, “Weddings in India hold deep emotional and cultural significance, and bridal jewellery is at the heart of these celebrations. Our Vivaham collection is a tribute to this enduring tradition. Each set in the collection elegantly fuses regional heritage with a modern flair, crafted for today’s bride who embraces her individuality and personal style. These pieces become cherished keepsakes for years to come, far from being just an adornment for the big day.”
To mark the wedding season, Reliance Jewels is offering discounts for brides-to-be, including up to 25% off on making charges for gold jewellery and up to 30% off on diamond value and making charges until November 11, 2024. The Vivaham collection is available online and in Reliance Jewels stores across 185 cities.
About Reliance Jewels
Reliance Jewels is a part of Reliance Retail Ltd. and operates 380+ stores in showrooms and shop-in shops across 185+ cities. The brand offers a spectacular range of gold, diamond, and silver jewellery collections. With a focus on design and craftsmanship, the brand aims to offer its customers exclusive and unique designer collections inspired by art, craft, and the rich Indian heritage.
