Reliance Industries Limited (RIL)’s B2B2C brand, R|Elan Fabric 2.0, recently hosted the R|Elan Fabric Innovation Meet across three major cities: Noida, Gurgaon, and Bengaluru. Held on July 9th, 10th, and 11th respectively, the events showcased fabric innovations powered by R|Elan specialty products. The meet attracted over 250 attendees from across the value chain, including brands, fabric and garment manufacturers, and fashion designers.
The R|Elan Fabric Innovation Meet provided a platform for attendees to explore and experience R|Elan fabric technologies. The product showcases highlighted the capabilities of R|Elan specialty fabrics, emphasizing their impact on value partners’ product lines. The innovative fabric technologies presented at the event aim to meet the evolving demands of modern consumers through enhanced performance attributes and sustainable solutions.
Key highlights of the meeting included presentations and product demonstrations capturing trends and inspirations across apparel categories. Attendees witnessed the advanced capabilities of R|Elan fabrics, which are engineered to offer superior functionality, aesthetics, and sustainability.
In Noida and Gurgaon, Ajay Gupta, Head of the Polyester Sector for the Delhi Region, delivered the keynote address, stating that the R|Elan Fabric Innovation Meet demonstrates their commitment to pushing the boundaries of fabric technology.
In Bengaluru, Nagarajan Mookaiah, Head of Polyester Sector for the South Region, emphasized the opportunity for polyester to grow in India and the role of Reliance Industries in this growth. David Landart, Asia Director of Carlin Group / InMouv Sports Subsidiary, discussed global trends in Active & Athleisure wear, highlighting the advancements of R|Elan fabrics in textile technology and noting their versatility and performance characteristics. Sanjay Gupta, Head of New Product Development PSF Polyester Staple Fibre, presented the unique properties of each R|Elan specialty product, emphasizing R|Elan GreenGold and R|Elan Kooltex. Ritesh Sharma, Head Brand and Retail – R|Elan, discussed how R|Elan can add value to brands through superior consumer-centric innovations and explored various marketing channels.
The event concluded with an interactive session, allowing attendees to engage with experts and explore the showcased garments and fabrics. The enthusiastic response from participants underscored the industry’s interest in adopting innovative fabric solutions.
R|Elan represents the next generation of fabrics, crafted from specially designed fibers and yarns using advanced technological expertise and Reliance Industries’ R&D and testing systems. The Fabric Innovation Meet acted as a catalyst for industry stakeholders to explore the potential of sustainable textiles, paving the way for a new era of environmental responsibility in fabric manufacturing.
