In a strategic initiative aimed at expanding its presence throughout India, the distinguished Dubai-based fashion brand R&B (Rare and Basics), operating under the umbrella of the Apparel Group India, has recently inaugurated its newest store in the electronic city of Bengaluru. Situated in Hennur, this represents the brand’s fifth establishment in the city and its fifteenth across the expansive Indian market. This move underscores R&B’s commitment to strengthening its position and catering to the growing fashion demands of Indian consumers, the company announced the news on social media.
Apparel Group India Pvt. Ltd., in a statement on LinkedIn, shared, “We are delighted to announce the opening of R&B’s newest store in Hennur, Bangalore. This marks the brand’s fifth store in Bangalore and the fifteenth store in India,” accompanied by captivating images showcasing the latest store’s avant-garde design and offerings.
R&B, positioned as a premium one-stop fashion destination, caters to diverse styles, trends, and occasions. Launched in the Muscat Grand Mall, Oman, in October 2012, the brand has since witnessed significant growth, boasting a robust presence with over 43 stores spanning six countries. It proudly asserts itself as one of the Gulf Cooperation Council’s (GCC) most esteemed and rapidly growing fashion retailers.
Currently, R&B has a strong foothold in GCC countries, including Oman, UAE, Qatar, Bahrain, and the Kingdom of Saudi Arabia, with ambitions to further extend its influence across the GCC and the subcontinent. The brand has already established its presence in India through Apparel Group India Pvt. Ltd., with existing stores in cities such as Kozhikode, Hyderabad, Bengaluru, and Ahmedabad.
According to information available on R&B’s official website, the brand annually offers a diverse range of over 10 million products across categories for men, women, and children. With an expansive retail space spanning 4,99,520 square feet, R&B has successfully carved a niche for itself as a go-to fashion destination, blending style, variety, and accessibility.
As R&B continues to make its mark on the vibrant fashion landscape, the opening of its fifth store in Bengaluru signifies not just an expansion but a commitment to providing an unparalleled shopping experience, ensuring that the brand’s legacy remains synonymous with sophistication and trendsetting in the world of fashion.
