The House of Rare has marked a significant milestone with the opening of its first Rare’Z by Rare Rabbit store in Ludhiana. Located at Rare’Z by Rare Rabbit, Shop 19, First Floor, MBD Neopolis Mall, Ludhiana, this cutting-edge retail destination spans 1,100 square feet, setting a new standard for luxury shopping in the region.
The launch of its streetwear and footwear line store highlights The House of Rare’s commitment to expanding its footprint and delivering an unparalleled shopping experience to customers across India.
Known for its innovative designs and exceptional quality, Rare’Z by Rare Rabbit is dedicated to redefining the fashion landscape in Punjab. The new store is designed to be a footwear destination, with most of the collection dedicated to a diverse and stylish range of footwear. Complementing this is an exclusive selection of apparel, showcasing its latest street collections in loose jeans, back print t-shirts, and Korean pants, offering a complete fashion experience.
“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man,” says Pulkit Verma, Chief Business Officer – Digital, The House of Rare. “With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility.”
Located in the premier shopping destination of MBD Neopolis Mall, the Rare’Z by Rare Rabbit Ludhiana store is designed to offer customers an immersive and personalized shopping journey. Building on its strong presence in metropolitan cities, this launch underscores The House of Rare’s strategy to penetrate key regional markets, meeting the demands of a diverse consumer base.
The launch of Rare’Z by Rare Rabbit Ludhiana represents a significant step in The House of Rare’s journey to create a network of premium retail destinations, catering to customers across India. The group aims to increase its retail footprint by launching another 10 stores in the coming financial year.
Store Address: Rare’Z by Rare Rabbit, Radhamani Textiles Pvt Ltd, Shop 19, First Floor, MBD Neopolis Mall, Ludhiana, 141001
About The House of Rare
- The House of Rare was stablished in 2015 under the Radhamani Textiles umbrella led by Manish Poddar, Chairman, Radhamani Textiles and Akshika Poddar, Managing Director, Radhamani Textiles.
- Housing both Rareism, a womenswear line that embraces contemporary design for the modern woman, and Rare Rabbit, a menswear brand celebrated for defying traditional masculinity through its clothing. Both brands have a thriving e-commerce presence, establishing themselves as leading forces in the representation of Western fashion within the Indian market.
- Boasting over 170 stores, The House of Rare remains firmly committed to its core principles, ensuring its continued success.
- As of 2024, the House of Rare has also launched Rare Ones, a kidswear line specifically to cater to boys of age 06-16, and Rare’Z by Rare Rabbit, a streetwear and shoes line.
