Purple United Kids is a trailblazing premium fashion brand that redefines kidswear with a perfect blend of fun, fashion, and functionality. The brand caters to children of all ages, offering a versatile range of apparel and footwear that embodies confidence, strength, and modern style. Each piece is thoughtfully designed, ensuring a delightful shopping experience.
Brand Origins and Evolution
From its inception, Purple United Kids has focused on creating apparel that resonates with today’s young trendsetters and their parents. Bhawna Seth, Director, Purple United Kids shares, “The brand’s ethos celebrates the spirit of the new-age child—free-spirited, independent, and self-assured. By combining timeless styles with contemporary aesthetics, Purple United Kids has firmly established itself as a trusted name in kidswear for every occasion, from casual outings to special events.”
Product Range
Purple United Kids offers an extensive collection of denim products, including bermudas, dresses, jeans, jackets, jumpsuits, shorts, skirts, shirts, and tops. Each product is crafted to balance comfort, durability, and modern design, making it ideal for the active lifestyles of children.
Innovation and Sustainability
Sustainability is at the core of Purple United Kids’ operations. The brand uses recycled fibres sourced from certified suppliers for its denim collection, ensuring durability and comfort while adhering to stringent ethical standards. In addition, all packaging is fully recyclable, underlining the brand’s eco-conscious practices. “For denim dyeing, Purple United Kids employs non-toxic, low-impact dyes to create safe clothing for children. As a kidswear brand, we prioritise processes that reduce water consumption and waste while ensuring the highest standards of safety and sustainability,” Bhawna says.
Omnichannel Integration Purple United Kids places omnichannel integration at the centre of its strategy, seamlessly connecting physical stores with its online platform. This ensures a unified shopping experience, allowing busy families to shop conveniently across multiple touchpoints. “Our goal is to create a cohesive brand journey, whether customers interact with us online or in-store,” Bhawna explains.
Marketing Strategy
The brand’s marketing revolves around building a vibrant community through the theme of #SHOPHAPPINESS. Leveraging social media campaigns, influencer partnerships, and seasonal product launches, Purple United Kids effectively engages parents and young trendsetters alike. These efforts ensure the brand resonates across diverse demographics, emphasising its versatile product range and strong emotional appeal.
Market Presence
With a growing network of stores in India’s urban centres, Purple United Kids offers a premium in-store experience that complements its strong online presence. Physical retail is integral to the brand’s strategy, as it allows customers to directly experience the quality and uniqueness of the denim collection.
Expansion Plans & Revenue Growth
Purple United Kids plans to open 100 new stores over the next two years. This expansion aligns with the brand’s vision of reaching more families across the nation and delivering the #SHOPHAPPINESS experience to a wider audience.
Financially, the brand has demonstrated robust growth, achieving an annual turnover of Rs 43 crore last year, with projections of reaching Rs 78 crore in the coming year. Purple United Kids is targeting a turnover of Rs 125 crore for the next two years.
“Our steady growth reflects our commitment to offering unmatched quality and style in kids’ fashion,” Bhawna stresses.
Purple United Kids stands out as a premium kidswear brand that combines innovation, sustainability, and style to meet the evolving needs of families. Through its commitment to ethical practices, customer engagement, and ambitious growth plans, the brand continues to set new benchmarks in the kids’ denim industry.
