Arvind Limited launched a campaign featuring His Highness Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand. The campaign, titled ‘Own Your Legacy, Own The Moment,’ celebrates the timeless elegance and sophistication of Primanté fabrics.
The Primanté Collection reflects Arvind Limited’s commitment to quality, innovation, and craftsmanship. The collaboration with Dr. Lakshyaraj Singh Mewar aims to connect India’s royal heritage with modern fashion. Arvind Limited, known for its extensive textile experience and focus on sustainability, seeks to elevate the standards of premium fashion both in India and globally.
‘The Arvind Store’ is a comprehensive lifestyle fashion destination offering both fabric and ready-made options. It aims to enhance the shopping experience by integrating Arvind’s core competencies under one roof. The stores feature brands such as AD (Arvind Premium Ready-Made Collection), Primanté, and Tresca, and offer Custom Tailoring solutions. Some locations also include ADL (Arvind Denim Lab), allowing customers to customise their denim. The concept is expanding rapidly across India.
Arvind is a textile-to-retail conglomerate with a focus on textiles, apparel, advanced materials, environmental solutions, telecom, and Omni-channel commerce. As an integrated solutions provider, Arvind Limited offers strong fiber-to-fashion capabilities and is a leading global fabric supplier.
