Men’s fast fashion brand Powerlook has opened its latest flagship store at Phoenix Citadel Mall in Indore, marking its 8th location. The new store caters to the fashion needs of young men, offering a wide range of casual clothing options, including t-shirts, shirts, bottoms, vests, and co-ords.
The brand, which has established a strong presence in Mumbai and Pune, is now expanding to Indore as part of its tier II growth strategy. Powerlook plans to open additional stores in Hyderabad, Chennai, Surat, Vadodara, and Bengaluru by March 2025.
Raghav Pawar, Co-Founder of Powerlook said, “Powerlook has made its presence felt in high streets and malls and has become a rapidly growing brand as it offers the perfect balance of functionality and fashion. By setting up an exclusive store in Indore, known for its rich cultural heritage and youthful energy, we are thrilled to enter the market with the trending and versatile collection. 10% of market revenue comes from Madhya Pradesh (MP). We are expanding to Indore as part of our tier II growth strategy, driven by the high demand for our products in the city.”
“Gen Z prefers baggy fits and Cuban-collared shirts and international trends. Given this, our brand’s garment is designed to empower youngsters as they navigate their unique journey in style. Powerlook is a boon for fashion enthusiasts who are looking to spruce up their wardrobe and create a style statement wherever they go. By establishing roots in Indore, we aim to deliver exceptional fashion. The city’s vibrant spirit resonates deeply with our brand’s values and mission of empowering the look of todays youngsters,” said Amar Pawar, Co-Founder & Chief Stylist, Powerlook.
Powerlook’s expansion in Indore is part of a broader strategy to establish a presence in high streets and malls across Madhya Pradesh, with plans for further growth in the coming years.
