Big Hello, a specialty fashion brand for plus-sized individuals, has opened four new retail experience stores in Hyderabad. The new stores are located in the Kukatpally, Upperpally, Miyapur, and Panjagutta neighborhoods and cater to the fashion needs of plus-sized men and women in Hyderabad and Secunderabad.
With these openings, Big Hello now operates 11 physical retail stores across Bangalore, Chennai, Vijayawada, and Hyderabad. The brand also runs an e-commerce store and plans to open 8 additional stores in Hyderabad by the end of the financial year.
The stores are designed as ‘Experience Stores’ featuring vibrant interiors with dancing mannequins and dedicated customer lounges to enhance the shopping experience. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.
Owned by Absolute Brands and Retail Private Limited (ABRPL), Big Hello offers a range of western and Indian ethnic wear for men and women. The product lineup includes shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandhgalas. The brand also sells accessories such as belts, tummy tuckers, scarves, ties, pocket squares, and suspenders.
“Hyderabadis love to express their personality through truly stylish and well-fitting clothes, but for a large number of plus-sized people, finding such clothes has always been an uphill battle. Big Hello’s launch in Hyderabad solves this problem and brings local people ready access to world-class fashion and fits without compromise,” said Vishnu Prasad, Founder and CEO, Absolute Brands and Retail Pvt Ltd (ABRPL).
Prasad added that Big Hello will soon expand and open more stores in Telangana and other southern states. “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies,” he said.
The Indian plus-size fashion apparel market is estimated at ₹88,000 crore, with the organized sector accounting for approximately ₹29,000 crore. This market is expected to grow at a CAGR of 25% over the next five years.
Big Hello is a specialty retail brand that offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies. The brand offers Indian and ethnic wear for both men and women. Its outfits are designed for every occasion and for every body type.
Absolute Brands is a forward-thinking omni-channel lifestyle and fashion company dedicated to launching a series of sharply focused brands that redefine what Indian consumers expect from the fashion industry. With a commitment to innovation, sustainability, and highly personalized offerings, Absolute Brands aims to transform the fashion retail experience for Indian consumers.
