Vega, a trusted name in personal and beauty care is making its mark in the mother and baby segment with the introduction of Vega Baby & Mom. This strategic expansion represents a significant milestone in Vega’s journey and reinforces its position as a household favorite, the brand announced in a release on Wednesday.
Vega Baby & Mom will offer an extensive range of products designed to cater to the unique needs of both mothers and babies. The company is set to launch over 70 products spanning various categories, including Breastfeeding support, Feeding Bottles, Nipples, Cleaning and Sterilization, Hygiene, Oral Care, Weaning, Grooming, Laundry Care, Pacifiers, and Teethers.
Sandeep Jain, Director of Vega, expressed his thoughts on this new venture, stating, “At Vega, our journey has always been about embracing life’s diverse phases. With the launch of Vega Baby & Mom, we are entering a new segment, aiming to go beyond styling and grooming to reinforce our core philosophy of care.”
Eiti Singhal, Chief Marketing Officer at Vega, emphasized the brand’s commitment to shared parenting with this launch. She explained, “Backed by category insights and in-depth consumer immersions, we delved into the nuances and emerging concerns of the baby care and parenting category,”
“Our Vega Baby Care range meticulously prioritizes safety, efficacy, and the well-being of little ones and mothers. For instance, Vega Baby & Mom Advanced Manual Breast Pump is equipped with 7-level Pumping Pressure Adjustment ensuring suction that is pain-free and minimizes hand fatigue for a comfortable milk expression by mothers,” Eiti added.
With a legacy spanning over two decades, Vega is known as India’s leading grooming and styling brand, offering an unmatched range of over 700 SKUs.
About Vega
Vega, a leading personal care appliances and beauty care accessories brand in India, is transforming the industry with its extensive range of head-to-toe home grooming and styling products. With a legacy of more than two decades, it has firmly established itself as a household brand, captivating the hearts of millions of consumers nationwide. Committed to innovation and excellence, it has been recognized as India’s No. 1 Hair Styler, Hair Brush, Hair Comb Brand according to research conducted by AZ Research, published in February 2023. With over 700 SKUs, it offers a wide range of products for both men and women, from beard trimmers to hair straighteners and makeup brushes.
