Ayurvedic personal care brand Vedix has launched its first shop-in-shop (SIS) store in collaboration with Shoppers Stop at Garuda Mall, Bangalore.
This partnership enables Shoppers Stop customers to access complimentary hair and skin analyzers for a detailed understanding of hair and skin issues, leading to customised product recommendations.
Jatin Gujarati, Business Head, Vedix, said “We have a significant presence online in India and across the world, these are our initial days in offline expansion and we are grateful to have Shoppers Stop as our partners. With many industry firsts, such as analyzers, Ayutree, and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement.”
The new store features IOT-enabled devices like Ayutree, which dispenses customised oil samples in real time, and AyuPods, which offer enhanced customisation of products based on specific hair and skin goals. These innovations are currently available exclusively at Vedix’s offline stores.
Vedix has achieved an ARR of Rs 150 crore and a customer base of 15 million. The Beauty & Personal Care market is projected to generate US$646.20bn in 2024, with an annual growth rate of 3.33% from 2024 to 2028, potentially offering substantial growth opportunities for Vedix.
Vedix offers customised Ayurvedic hair care, skincare, and immunity products formulated by Ayurvedic doctors to meet specific consumer needs.
