Aspirational menswear brand, Overlays has launched its latest winter collection, “Ember: Steel Winter ’24.” The collection emphasises themes of warmth and resilience, drawing inspiration from fire’s raw power. With over 35 jacket styles, Ember Steel merges streetwear aesthetics with intricate Indian craftsmanship, featuring paisley prints, hand and machine embroidery, zardozi, and ari work. It’s aimed at those seeking both functionality and style for the colder months.
The launch event was held as a runway show, noted as the first of its kind to integrate the creator economy into its production. Over 13 models displayed the collection against a backdrop of high-level art direction and immersive sound engineering, offering attendees a multi-sensory experience that underscored the collection’s artistry.
Shlok Srivastava, Founder and CEO of Overlays Clothing, highlighted the brand’s mission in his remarks: “This event celebrates the fusion of fashion, technology, and digital creativity. The Ember Steel collection addresses the needs of modern consumers, blending functionality with cutting-edge design to ensure both style and performance.”
Looking ahead, Overlays plans to incorporate seasonal trends and expand into sustainable materials, aiming to appeal to environmentally conscious consumers. The brand also intends to hold community-driven pop-up events in major urban centres, offering fans a closer look at the collection and a platform for emerging designers and influencers to showcase their work.
About Overlays
OVERLAYS Clothing Pvt. Ltd. is an aspirational brand, founded by Shlok Shrivastava in August 2021. With its manufacturing unit in Noida, the brand is based in Bangalore and was born out of a desire to create bold, visionary clothing for people who push boundaries and redefine excellence. Known for its design orientations and bold prints, the brand offers a refreshing take on men’s fashion.
