Odette, the Indian women’s fashion brand, announced a 5x revenue growth on Wednesday. Founded by Mamta Roy in 2020 during the global pandemic, Odette has transformed from a small home-based operation into a high-fashion destination that offers a distinctive range of Victorian-inspired designs delivered directly to fashion enthusiasts’ doorsteps. Utilizing a B2C and D2C model, Odette not only penetrated the market more deeply but also built strong customer connections.
This financial performance reflects Odette’s journey from its inception to the present day. Mamta Roy, the founder, expresses optimism for the future, projecting a 25% growth in revenues from FY23 to FY24, aiming for an exceptional FY23 closing.
The brand’s upward trajectory can be attributed to strategic decisions, including timely category expansions, continuous enhancements in weekly marketing strategies, and a proactive approach to overcoming challenges. Leveraging social media, online marketplaces, and a customer-centric approach have been pivotal in Odette’s success, the brand added.
Mamta Roy underscores Odette’s commitment to customer satisfaction, with a return rate now stabilized at 12%. The brand actively engages with customers, providing tailored solutions that extend beyond mere transactions, fostering lasting relationships.
Recognizing the significance of a comprehensive online presence in today’s diverse marketing landscape, Odette has effectively harnessed the power of online retail, email marketing, WhatsApp outreach, and social media. The brand’s D2C site stands as the primary revenue generator, highlighting the success of its direct-to-consumer strategy.
Klub, Odette’s financial growth partner, has played a critical role in the brand’s journey, offering equity-free funding through five rounds of Revenue Financing. This support has enabled Odette to operate stress-free and facilitate its growth. Anurakt Jain, co-founder and CEO at Klub, commends Odette’s pioneering role in women’s fashion and looks forward to continuing their partnership.
Looking ahead, Odette is determined to solidify its presence in Western Wear, Lingerie, and other existing categories while exploring new horizons. Mamta Roy envisions Odette as a one-stop shop for women across India, underlining the brand’s ambitious expansion plans and nationwide reach through franchisee programs in 2024. Currently serving close to 1,25,000 pin codes across India from its Bangalore warehouse, Odette is also poised for international expansion in the USA, Europe, and the UAE in 2023, driven by increasing demand for Indian accessories and clothing.
