Homegrown denim brand Numero Uno has refurbished its logo and brand identity to emphasize its commitment to being dynamic, inclusive, and ahead of the curve. The new logo encapsulates the brand’s core values of youthfulness, casual style, modernity, innovation, and meaningful fashion choices.
The brand – which was incorporated in 1987 by Hi Fashion Clothing Co. – counts providing quality, innovation and value for money to its consumers among its core focus areas.
Jaiwant S Dhingra, Director Marketing & Business Development, Numero Uno, emphasized that the new logo is not just a symbol. “It’s a reflection of our dedication to crafting denim that resonates with the spirit of the times while staying true to our core principles. Staying relevant and ahead of the curve is not merely a choice but a promise we intend to keep,” he stated.
Premium Clothing
The incorporation of the new logo on Numero Uno garments has led to a premiumization effect and is slated to enhance the visual appeal of the garments, giving them a more elevated and elegant look.
The new logo will be prominently featured across all Numero Uno products, stores, and digital platforms, offering customers a fresh and contemporary experience. As Numero Uno reimagines its brand identity, it aims to set a new standard in denim fashion by embracing change and innovation, reaffirming its position as one of the top denim brands in the fashion retail industry.
Numero Uno’s collections are backed by its state-of- the-art manufacturing unit in Dehradun. The brand – as per its website – is now present in over 200 exclusive brand stores, more than 700 multi-brand outlets and many large format stores across the country. It is also available on all major e-commerce websites in India as well as its own portal www.numerounojeanswear.com.
