SO MANY TRADE SHOWS, SO MANY NEW AND EXCITING BRANDS! DO YOU STILL REMEMBER THE COOL DENIM LABEL FROM CAPSULE? OR WAS IT THE ONE FROM WHO’S NEXT, GALLERY OR COTERIE? WELL, WE WOULD LIKE TO HELP YOU OUT AND GIVE YOU AN OVERVIEW OF THE HOTTEST DENIM NAMES AND NEWS.
THE COOLEST ONES
BLUE COLLAR WORKER
Founded 2012 in London, UK
Owner/ Designer: Tim Browne
Target group: Men’s only
Collection The denim pieces are nspired by functional, practical workwear
Segment: Medium price range up to premium
Retail prices: €105 to €182
Specials: Unique limited denim edition featuring Japanese selvedge denim. Only 150 per style, each one numbered
Contact bluecollarworker.eu
ETIENNE MARCEL DENIM
Founded: 2011 in Paris, France
Owners DAvid O. and Eric U.
Target group: Women’s only
Collection: Mostly skinny fits, but also boyfriend and tapered legs, denim overalls, skirts and shorts. Batik and animal prints as well as unique washes
Segment: premium price range
Retail prices: €160 to €1,000, most of the denim around €200
Specials: Leather pants starting from €800
Contact etiennemarceldenim.com
IUT DENIM
Founded: 2012 in London, UK
Owners: Dave and Clare Hieatt
Target group: Men and women
Collection: Slim fit, tapered, regular organic, unwashed 12 oz denim, selvedge runs in slim and regular fit
Segment: Medium price range to premium
Retail prices: from €158 for organic denim jeans and €230 up to €280 for Selvedge
Specials: Very well made raw denim jeans using very good materials.
Contact hiutdenim.co.uk
NEUW
Founded 2010 in Brussels, Belgium
Owner: Par Lundqvist, Steve Little, Richard Bell
Target group: Men and women
Collection: Neuw’s current bestseller is the skinny Iggy and the Lou Regular, a regular fit with tapered leg, slim silhouette and rigid jean fabric. The premise of the brand is to reference the best jeans to have surfaced over the past 100 years and to produce them in updated materials
Segment: higher to premium price range
Retail prices: Starting from €130
Specials: The denim product carries three unique features: the repair stitch on the back right hand pocket, the Ring on the front belt loop and the dart in the bottom hem
Contact: neuwdenim.com
TROA
Founded: 2012 in New York, USA
Owner Han Song
Target group: Women’s only
Collection For f/w 2014-15, Troa offers seven silhouettes in two to six colors each
Segment: higher to premium price range
Retail prices: €156 to €199
Specials: The brand does not use traditional denim. Rather, it combines a centuries-old Korean paper making art to transform mulberry bark into luxury jeans. Its luxury-grade “hanjisa” fabric is artfully dyed with vegetal- based substances, indigo for blues, safflower for pinks and oriental brush ink for black
Contact: troaco.co
WE LOVE JEANS
Founded: 2011 in Copenhagen, Denmark
Owners: Signe Helth & Farhad Ghasemilee
Target group: Women’s only
Collection: Black, grAy and vintage blue denim is the core of the collection
Segment: higher price segment Retail prices: From €120 to €200
Specials: Working with the best qualities, the perfect fits and always crossing the boundaries between the blue denim culture and the new, innovative and colorful designs is the aim of We love Jeans. For A/W 2014-15 the influences come from punk, rock and eclectic underground
Contact: sh@welovejeans.dk
THE TRENDIEST ONES
#LOVE IT
Founded: 2014 in Florence, Italy
Owners: Angelo Bruni/ Luca Donnini
Target group: Women’s only
Collection: The newborn basic- chic line offers stretch and body-hugging comfy jeans and about 35 denim items mostly five-pockets and denim shirts
Segment: higher to premium price range
Retail prices: €120 to €300
Specials: Made in Italy fabrics only, most of the products are manufactured between Italy and Turkey
Contact: loveitjeans.com
AMOR, TRUST & TRUTH
Founded: 2009 in Dortmund, Germany
Owners: Bernard Schueler, Toni Schueler
Target group: Women’s only
Collection: Straight, slimcut, skinny and boyfriend styles
Segment: medium
Retail prices: €80 to €120
Specials: Lycra, T400 superstretch and wonderstretch qualities make the denim comfy
Contact: amortrustandtruth.com
BLUE MONKEY
Founded: 2010 in Kaiserslautern, Germany
Owner: Rainer Müller
Target group: Men and women
Collection: Skinny, bootcut, boyfriends, denim jackets
Segment: Commercial to medium price range
Retail prices: €50 to €100
Specials: Very trend driven collection because of the constantly changing models. Every second month a new collection with five to ten denim models, N.O.S. five to eight jeans fits
Contact: pr-bluemonkey@convensis.com
BOUND JEANS
Founded: 2013 in Copenhagen, Denmark
Owner: christian hamid Jacobsen
Target group: Men’s only
Collection: One slim fit and stretch denim model named Billy that comes in different washings.
Segment: Medium price range
Retail price: €90
Specials: Denims in N.O.S. program come in black, gray and charcoal. In August Bound Jeans will also have a women’s denim line
Contact: boundjeans.com
DRIFTWOOD
Founded: 2013 in new york, usa
Owner: Michael Scott
Target group: Women and men
Collection: The complete collection plus denim runs between 80 to 100 pieces for women and the new men’s will have 40 to 50 pieces. For the women embroideries and washes continue to be strong
Segment: Medium to higher price range
Wholesale prices: €30 to €70
Specials: Run by denim veteran Michael Scott, who launched Replay in the U.S., Driftwood offers special denim pieces– especially its embroidered ones–at extremely low prices
Contact: driftwoodjeans.com
ITGIRL BERLIN
Founded: 2012 in Zug, Switzerland
Owner: Nicolai Colshorn
Target group: Women’s only
Collection: Slim fit, very feminine–there are classic models in navy blue but also more experimental hues and patterns, combining the trends of prêt-a-porter inspirations with jeans wearability
Segment: higher price range to premium
Wholesale prices: Basic denim models from €63 to €64, denims special washings €74 to €92
Specials: Everything is produced in Italy. Within the last two collections the main patterns were pied-de-poule, python print, bleached effects and flowers
Contact: itgirlberlin.com
OGE & CO.
Founded: 2010 in Giesen hasede, Germany
Owner: Tarkan Salar
Target group: Women’s only
Collection: Three fits in skinny, slim and
slim boyfriend and denim shorts
Segment: Medium to higher price range
Retail prices:€110 to €160
Specials: Multi-blue washed denims, crayon denims and embellished denims
Contact: oge-co.com
YES MISS
Founded: 1999 in Rome, Italy
Redesigned: in 2013
Owner: La Dolce Vita Srl
Target group: Women’s only
Collection: The s/s 2014 collection will offer denim items treated with a new tea-finishing afterwards completed with a silver glitter coating. The denim part is available in different fits and silhouettes including 1980s-cut denim jackets, boyfriend-cut trousers and jeggings. Also part of the collection are miniskirts in lightweight denim with suspenders Segment: Commercial
Retail prices: €35 to €55
Specials: Embroideries, sequins, small pearls, glitter applications, precious refinings, prints and second-hand effect rippings decorate most items
Contact: yesmiss.it
THE RAWEST ONES
ASBURY PARK CLOTHING COMPANY
Founded: 2011 in Los Angeles, USA
Owner: james hankins
Target group: Men’s only
Collection: Traditional American made selvedge denim, sprinkled with some tough New Jersey rock and roll. Three models and a combination of 12 washes
Segment: higher to premium price range
Retail prices: €140 to €199
Specials: The brand’s interpretations of traditional five-pockets include nods to George Tilyou, who created the now historic seaside boardwalks in Asbury Park, NJ, Atlantic City and Coney Island in the 1920s. Its buttons, rivets and back leather patch have graphics inspired by Asbury Park’s manhole covers and the brand uses traditional Made in USA Cone Denim
Contact: asburyparkclothingcompany.com
NO EVIL
Founded: 2009 in London, UK
Owner/ Designer: John Park
Target group: Men’s only
Collection: One lean, modern straight fit comes in three different washings and a denim jacket, all in all four pieces
Segment: Premium
Retail prices: €265 up to €340
Specials: No Evil denims are inspired by the American jeans from the 1940s. The fabric has a luxurious soft handle that belies its 14 oz weight. No Evil is a limited edition. it will only be available in 13 selected stores worldwide
Contact: nsdenim.com/noevil
BDD BENZAK DENIM DEVELOPERS
Founded: 2013 in Amsterdam
Owner: Lennaert Nijgh
Target group: Men’s only
Collection/ Style: Three different fits: slim, regular straight and regular tapered. Clean, function over fashion and durability, no big logos or pre -distressed stuff
Segment: Premium
Wholesale prices: €115 to €144
Specials: BDD is not working with seasonal collections but rather adding new styles to the current one
Contact: info@benzakdenimdevelopers.com
D.I.E DENIM IS 
EVERYTHING Founded: 2014 in London, UK
Owner: Terry Bates
Target group: Men’s only
Collection: Denims in regular fit, denim shirts and jackets
Segment: Medium to higher price range
Wholesale prices: 43€ to 56€ Specials: Jean fits, washes from dark to heavily washed, with denim shirts and jackets
Contact: terry@denimiseverything.com
ORDINARY FITS
Founded: 2008 Kojima, Japan Owner: Makoto Kadama
Target group: Men and women
Collection: Denim and denim shorts, cargo pants, shirts
Segment: Premium
Wholesale prices: Coat €249, Jeans €127
Specials: The patchwork jeans are covetable. The front features a couple of neat patches in a deep blue shade, while the back has dark pocket marks deliberately applied by fitting pockets before washing the jeans and removing them afterwards to reveal a contrasting shade underneath
Contact: ordinary-fits.com
RAW & DIRTY
Founded: 2014 in New York, USA
Owner: The collective
Target Group: Men’s only
Collection: 22 SKUs, keypieces are five-pocket jeans in different washings
Segment: medium
Retail prices: €63 to €86
Specials: Launching for f/w 2014 and with a wide variety of trendy washes and looks, Raw & Dirty offers guys fashionable looksat very reasonable prices
Contact: rawanddirty.com
SCARTI-LAB
Founded: 2011 in Bologna, Italy
Owners: Melissa Tarozzi, Tony Muccio
Target group: Men’s only
Collection: The collection is all made in Italy and employs Italian denims as well as Italian and Japanese selvedge denims and selvedge brown down canvas.
Segment: Premium
Wholesale prices: €80 to €200
Specials: The new f/w 2014 collection also includes 15 completely raw trousers. Outer jackets are lined with British wools. It is completed with handmade paper labels and hand-tattooed leather tags
Contact: scarti-lab.it
TORTOISE
Founded: 2012 in los angeles, usa
Owners: Lukus Eichmann, Kevin Yun
Target group: men and women
Collection: slim-taper silhouette, denim and vintage inspired pieces, military jackets
Segment: premium denim
wholesale prices: €93 to €163
Specials: Jeans are extremely detail-driven with tailor construction elements
Contact: tortoisejeans.com
WILLIAMSBURG GARMENT COMPANY
Founded: 2011 in Brooklyn, New York, USA
Owner: Maurice Malone
Target group: Men and women
Collection: Men’s: Raw denim jeans and denim Shirts, Jean-Cut Camouflage pants, Raw Stretch denim Jeans and Colored Raw Denim jeans, stonewashed denim jeans, neon colored twill pants. Women’s: High-Waisted Jeans, Raw Denim Jeans, Clean Denim Washes, Jean- Cut Camouflage pants, Skinny Stretch Denim Jeans, Vintage Blue Tone Denim and variations of Boy-Fit and Boyfriend Fit jeans
Segment: Medium price range
Retail prices: men’s jeans €84 to €106; women’s €81 to €91
Specials: The brand offers a 100% Made in USA jean for the fraction of the price of similar labels
Contact: williamsburggarment.com
Synopsis – With so many new and exciting brands rocking the denim world, it might get hard to remember every one of them. We are here to help…
