Tuesday, March 4, 2025

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New brand alert: Rasa debuts exquisite heirloom silver jewellery in India

Luxury silver jewellery brand Rasa has entered the Indian market, bringing a fresh perspective to heritage-inspired adornments. Rooted in artisanal mastery, Rasa revives centuries-old techniques, crafting pieces that seamlessly blend tradition with contemporary elegance.

Co-founded by Manan, the brand draws inspiration from regal traditions and colonial influences, reinterpreting antique designs for the modern connoisseur. With a strong emphasis on quality, provenance, and sustainability, Rasa sources ethically mined gemstones and responsibly procured metals, ensuring that every creation carries both aesthetic and ethical value.

Rasa’s collection stands out for its intricate craftsmanship and storytelling, making each piece more than just an accessory—it’s a legacy to be passed down through generations.

“My love for silver jewellery began with the stories woven into every piece my grandmother cherished. Those heirlooms weren’t just accessories; they were a legacy. With Rasa, I want to bring that same sense of heritage and artistry to you. In a world where gold dominates, we choose to redefine luxury with silver – crafted with precision, designed with passion, and made for those who dare to stand out. Rasa is more than just jewellery; it’s about celebrating life’s precious moments with elegance and individuality,” says co-founder Manan.

With price points ranging from ₹2,000 to ₹1,00,000, Rasa caters to a diverse audience seeking fine jewelry that embodies both tradition and modernity. As silver jewellery gains momentum in the luxury space, Rasa is poised to carve a niche with its distinctive aesthetic and deep-rooted heritage.

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