Premium menswear brand ENGYNE is making its India debut, promising high-end craftsmanship at accessible pricing. Founded by industry veterans Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D.—all with experience at global fashion giants like Diesel and Guess—the brand aims to redefine affordability in luxury fashion.
Launching with its Spring-Summer 2025 collection, ENGYNE offers wardrobe essentials crafted from Supima cottons and specialty blends like micro-pique and French terry. The designs, elevated through refined embroidery and cutting-edge printing techniques, reflect global aesthetics and superior comfort.
With a Digital-First, Direct-to-Consumer model, ENGYNE ensures full control over quality and pricing. The collection will be available exclusively through the brand’s website, with a mobile app set to launch soon.
Karthikeyan K. Director of ENGYNE said,“ENGYNE is not just about fashion; it’s about redefining expectations. Premium quality should be a choice, not a privilege.” With a focus on craftsmanship and affordability, the brand aims to fill a long-standing gap in the industry.
The brand operates through a vertically integrated manufacturing facility, allowing complete oversight from fabric selection to final stitching.
Dinesh D., Director, highlights this competitive advantage stating, “Having our own vertically integrated manufacturing facility gives us a unique advantage. We control every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same quality checks as pieces costing three times as much.”
Targeting urban millennials and style-conscious professionals, ENGYNE will leverage influencer collaborations and bold digital campaigns. With plans to expand into shirts, chinos, jackets, and denim, the brand also aims to take Indian craftsmanship global.
By blending quality, innovation, and affordability, ENGYNE is positioning itself as a strong contender in India’s premium D2C menswear space.
Beyond offering premium designs, ENGYNE is committed to delivering exceptional quality control through its vertically integrated manufacturing facility.
