Avanday, a newly launched fashion brand, is making waves with its vibrant clothing and a refreshing mission: to merge fashion with self-care. Founded by sisters Aditi Gogia and Tarjini Gogia, Avanday aims to empower women not just through stylish attire but also by promoting mental well-being.
Catering to women aged 16-40, Avanday’s collection features affordable and versatile pieces perfect for various occasions. From chic co-ord sets designed for both lounging and brunch outings to sophisticated work-leisure ensembles that transition seamlessly from office hours to after-hours, the brand’s designs prioritise both style and comfort.
What truly sets Avanday apart is its holistic approach to self-care. With every purchase of Rs 3000, customers receive a complimentary therapy session with a licensed counsellor, reinforcing the brand’s commitment to mental well-being. This initiative underscores the brand’s vision of not just dressing women but also empowering them from within.
“We wanted to create a brand that makes women feel confident beyond just their clothing choices. Avanday is about embracing self-care while looking great,” said Aditi and Tarjini Gogia. “We believe that confidence comes from the inside out, and fashion should be a tool for self-expression and well-being.”
Since its launch, Avanday has built a strong community of repeat customers who appreciate the brand’s fresh and functional approach to fashion. The collection is now available on leading e-commerce platforms such as Myntra and Amazon, making it more accessible to shoppers across the country.
With a vision to blend fashion with well-being, Avanday is set to redefine how women shop, dress, and feel about themselves. Step into a world of vibrant, feel-good fashion—because looking good should also mean feeling good.
