Global footwear retailer New Balance has officially introduced the New Balance Run Club (NBRC) in India. This initiative is designed to foster a thriving community of running enthusiasts, encouraging individuals to embrace an active lifestyle.
The NBRC kicked off in 2025, with its first community run in Mumbai on January 5, followed by another on February 1. Both events witnessed an enthusiastic turnout of over 150 participants, gathering at the New Balance store on Linking Road for structured training sessions. Building on the momentum, the brand extended its initiative to Delhi, hosting its third session in Vasant Kunj on February 9, drawing over 100 runners to its store-led event.
Led by expert trainers, the NBRC sessions cater to both beginners and seasoned runners, offering a structured approach to fitness and running. The program aligns with New Balance’s vision of empowering individuals to lead healthier lives while fostering a sense of belonging within the running community.
“The New Balance Run Club has been a key component of our strategic vision for a significant period. Our goal is to extend our commitment to running beyond retail, and through NBRC, we aim to empower people to lead a healthier lifestyle. We’ve had a great response so far, thanks to our amazing team of coaches, and we’re excited to build on this momentum by providing more such run experiences across the country,” said Radeshwer Davar, Country Manager, New Balance India.
With its community-first approach, New Balance aims to expand the NBRC across multiple cities, creating a supportive platform where individuals can connect, train, and pursue their personal fitness goals together.
