New Balance, one of the fastest growing sports brands in the world, opens its newest retail concept at Brigade Road, Bengaluru. Highlighting its strategic expansion plans under the newly launched Indian subsidiary, New Balance has advanced its presence in several cities since the start of 2024 with Bengaluru being the latest addition to the list.
Radeshwer Davar, Country Manager, New Balance India expressed his excitement for this significant milestone, stating: “We are delighted to announce the opening of our first-ever store in Bengaluru, in the heart of the city, on Brigade Road. The Indian Silicon Valley boasts a youthful dynamism with some of the country’s most passionate sports fans, making it a great fit to our expansion journey in India. We would love for the people of Bengaluru to try out the New Balance experience at our newest store.”
The sportswear brand had launched its maiden store in Mumbai in May 2024, inaugurated by celebrated Australian cricketer, Pat Cummins. Cummins who has been a part of the New Balance family since the start of his athletic career.
In February 2024, the Boston-headquartered brand opened its first company-owned store in India in Hyderabad, followed by one in Pune and two more in Mumbai.
Spanning over two storeys, the store offers a curated collection of performance and lifestyle products, featuring proprietary technologies like Fresh Foam X and FuelCell.
New Balance was founded in 1906 by William J. Riley as the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit.
