Popular for its running excellence and comfort fashion, New Balance opened its first store at Phoenix Chennai. Entering the Chennai market is part of New Balance’s strategic expansion plans in India as the brand looks to build a deeper connection with its audience and strengthen its presence in the country.
Phoenix Chennai is a popular destination for people from across the city, the addition of the New Balance store will enhance the shopping experience, providing consumers access to high-quality footwear, apparel and accessories. The new retail store boasts a thoughtfully curated selection that caters to both, fitness enthusiasts as well as fashion influencers. Customers can immerse themselves in New Balance’s innovative Fresh Foam X and FuelCell technologies while also checking out their iconic styles like 1080, 550, 2002R & 574.
Radeshwer Davar, Country Manager, New Balance India expressed his enthusiasm about this launch, stating: “It is a special feeling to launch our first store in Chennai, at Phoenix Palladium. This is yet another significant milestone that solidifies our aspiration for New Balance’s retail expansion in India. The city of Chennai embodies an amazing combination of sports & culture that makes it a great fit for New Balance and we look forward to welcoming the people of Chennai to try the New Balance experience.”
About New Balance
New Balance, headquartered in Boston, MA, and independent since 1906, strives to empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. It owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.
