Ethnicwear brand Neeru’s launched its Grand Annual Sale, a recurring promotional event held every year on the weekend of January 26th, coinciding with India’s Republic Day celebrations.
As part of this year’s marketing campaign, Neeru’s staged a street activation in Hyderabad, featuring models walking through bustling areas with oversized shopping bags displaying bold “50% Off” signs. The campaign was designed to draw attention to the sale while engaging with shoppers directly.
The activation saw models interacting with passersby, sparking curiosity and generating buzz around the promotion. The colourful visuals and live engagement served as a key part of the brand’s strategy to reinforce the sale’s visibility in a competitive retail landscape.
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Neeru’s Grand Annual Sale has become a fixture in the brand’s promotional calendar, offering discounts as part of its Republic Day weekend push.
About Neeru’s
Neeru’s, founded in 1971, is an ethnicwear brand noted for fusing traditional Indian craftsmanship with modern fashion. Its broad product line comprises a variety of sarees, lehengas, and fusion wear that exudes both elegance and comfort. Neeru’s has built a dedicated following by striking a balance between quality and elegance. It currently operates in over 15 cities, with over 45 EBOs and an average retail size of 5000 square feet. The brand’s large format stores can be found in many spots, including Lifestyle, Shoppers Stop, Pantaloons, Centro, Ethnicity, and more.