Indian ethnic wear brand Neeru’s released an ad film titled ‘Vote ki Taiyaari,’ featuring a female character named Twinkle, a young woman who blends fashion with civic responsibility. The campaign aims to encourage voter participation by transforming the act of voting into a stylish and memorable experience.
In the ad, Twinkle, dressed in Neeru’s collection, engages her family in a discussion about the importance of voting. She emphasises that voting is a celebration of democracy, referring to it as the ‘Festival of Democracy.’ Twinkle’s fashionable approach to the election season highlights how political engagement can be both a duty and a stylish event.
The film concludes with Twinkle and her family heading to the voting booth, wearing their Neeru’s outfits. The campaign underscores the message that participating in elections is both a responsibility and a privilege, advocating for a stylish and engaged democratic society. The brand’s campaign inspires voters to make their voices heard while embracing the festive spirit of democracy.
According to the brand’s LinkedIn profile, Neeru’s, founded in 1971, has carved a niche in the fashion market. By 1979, it established one of India’s first retail outlets exclusively for ladies’ dress wear. In 1983, Neeru’s Textiles began supplying high-quality fabrics to over 1000 retailers across India.
Today, Neeru’s operates over 46 exclusive brand outlets (EBO) and more than 74 multi-brand outlets (MBO), including one in Dubai, totaling approximately 2.5 lakh sq. ft. of retail space. Neeru’s is redefining designer ethnic wear in India, offering exquisite designs without the hefty designer price tags.
