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Navigating & Dominating the Indian Denimwear Industry: A Levi Strauss Case Study

The Indian denim wear market, with its rich tapestry of diverse styles, cultures, and preferences, has always been a dynamic and enticing arena for global fashion brands. Successfully establishing a foothold and, ultimately, dominating this market demands more than just a recognizable brand name. It requires striking a balance between staying relevant to fashion trends…

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